What A Bagel

Refreshing a Toronto staple, made from scratch for three generations.

Timeline: 8 weeks
Responsibilities: Research, Ideation, Branding, UX/UI, Visual Design
Tools: Illustrator, Photoshop

What A Bagel is a haven for bagel enthusiasts, offering a diverse range of freshly baked bagels in an array of flavours across the GTA. The franchise's commitment to using premium ingredients ensures each bite delivers the authentic bagel experience. This rebrand aims to create a more modern and cohesive identity, to be adopted across all franchise locations, as they currently vary.